Meatless Monday is a global movement with a mission to encourage people to reduce meat in their diet for their and their planet’s health. It is a simple message – Skip meat at least once a week. Why Monday? Because researchers found out that on Mondays people are most likely to make positive changes. Finally, the goal is to let people see the positive change in their bodies and how healthier they feel after Meatless Monday, so they extend the practice to other days.